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3. Thirdly, my selection of these businesses/programs was based on some vital principles I learnt in my early days of marketing on the net, from one of the programs I bought into.
Below you will find excerpts of the whole concept, it is uncut, for you to read for yourself.
It is from the Secrets Of The Big Dogs. It is called Secrets #
5. (Curtsey Secrets Of The Big Dogs) |
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| Patiently read all, and we will get back to business later. |
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| Here it is … |
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| SECRET NUMBER 5: |
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"The Big Dogs don’t dig for gold.
They sell the shovels." |
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Huh!? Now, what the heck does THAT mean!? Well, lemme give ya a little history lesson...
In 1848 gold was discovered in Sutter’s Mill in California. Within two years, over 40,000 eager entrepreneurs seeking their fortunes made their way to this little town in the middle of nowhere. Of those 40,000 adventurous souls, around 5% managed to barely make a living mining gold – less than 1% ever became wealthy.
Sounds almost like the Internet, doesn’t it!?
BUT… another group of people, virtually ALL became wealthy in the gold fields of California... |
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| ...the shopkeepers! |
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These enterprising individuals instinctively knew that striking it rich mining for gold was a crapshoot at best. But what they DID know was that the miners couldn’t mine unless they had tools, clothing, and food.
The shopkeepers made their fortunes "selling the shovels."
Whether or not a miner struck it rich or whether he never found a single nugget was just plain irrelevant – he STILL needed the shovel.
And the shopkeepers were there to sell them! Gold or no gold, the guys who sold the shovels made money!
Now, what does all this have to do with the Internet? |
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Well, you don’t have to be on the Internet very long to find out that you can have the best product in the universe and the flashiest website in the world, but IF NOBODY KNOWS ABOUT IT YOU’RE NOT GOING TO MAKE A NICKEL.
There’s an old tongue-in-cheek adage in the real estate business that the most important three features of any piece of property are location, location, location. Well, that adage can be made to fit the Internet by saying that... |
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| ....the three most important features for any website are
traffic, traffic, TRAFFIC.
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What we’re talking about here folks, is "advertising," plain and simple.
You and every other netpreneur must get every piece of traffic you can to view your website. In the words of Henry Ford, "If I had 14 cents to spend on a shoelace business, I would spend 1 cent on shoe laces, and 13 cents on advertising."
If you’ve been on the Internet for even a few days, you’ll already have noticed that it seems like every other email you receive is telling you about this new program that will "send your hit counter to it’s knees," or that new program which will enable you to "put your ad on 2,000,000 websites." Maybe you’ve tried ‘em, maybe you haven’t, but the truth is, that 9 out of 10 of these programs just plain don’t work.
It doesn’t take very long for some budding Internet marketer to have his website up and running, and find out that, that website is nothing more than some digital code residing on a host computer somewhere, and isn’t going to make him nickel ONE until he gets some traffic to that site. |
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It’s obvious that every netpreneur out there is crying out
for traffic for HIS website! |
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So doesn’t it just make logical sense for you to supply these "gold diggers" with their "shovels?"
Doesn’t it make sense for you to specialize your efforts in marketing programs that are designed to drive traffic to a person’s website? |
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| Think about it! |
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| If you concentrate your efforts on programs that are designed to generate traffic, it AUTOMATICALLY gives you a DOUBLE whammy!..... |
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• It solves YOUR problems of generating traffic for YOUR website!
• It gives you the opportunity of a SUBSTANTIAL income by sharing (i.e. selling) these methods with other netpreneurs! |
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| "Don’t go digging for gold. Sell the shovels! Concentrate on programs designed to generate website traffic." |
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| • When you sell a product that pays you just once, you are making money for the company. When you sell a product that pays you over and over again, you are making money for yourself! |
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If you concentrate on programs or services that require that the purchaser commit to a regular monthly purchase, you only have to make ONE sale and you get paid over and over again!
Beautiful!
Over a period of time you can build a truly nice RESIDUAL, CONTINUING INCOME that comes to you over and over again, long after you made that initial sale.
And believe me, my friend, it’s nice to wake up on the first morning of a new month KNOWING that you are going to get "X" amount of dollars that month. It’s almost like being semi-retired and receiving a monthly annuity check!
"Concentrate your marketing efforts on programs that you sell just ONCE, but that CONTINUE to give you an ONGOING income."
. Paul Getty, America’s first billionaire, once said, "I would rather have 1% of the efforts of a thousand people than 100% of the efforts of myself."
"Concentrate on programs that are multi-level in nature." |
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